According to the international lifestyle brand Cookies, the original Runtz genetics focused on its purple candy taste, bag appeal, aroma, and flavor. The expertly engineered strain—combined with Cookies’ masterful marketing push—became a self-fulfilling prophecy.
“I knew Runtz would work,” says Berner, rapper, entrepreneur, and co-founder of the Cookies brand. “One of the owners, Ray, came up around me and understands the recipe that made Cookies what it is. [Runtz crew co-leader Rapper Yung] LB put in lots of time on the road and in the studios, where campaigning and hard work, dedication, and solid marketing created a crazy wave.”